Let’s begin with the why.
While Google dominates global search, Seznam is still a key player in the Czech Republic, especially for users who prefer Czech-language content and local results.
If your site targets Czech audiences, you can’t afford to ignore Seznam.
.cz
domains)In short: if your site is targeting Czech users and isn’t set up with Seznam, you’re leaving search traffic on the table.
Unlike Google, Seznam doesn’t have a full-featured dashboard, but it still allows site registration and verification to ensure its crawler (SeznamBot) can find your content.
Here’s how to get started:
Go to: https://search.Seznam/pridej-stranku
This is where you submit your website to be discovered by SeznamBot.
Enter your full domain name, like: https://yourdomain.cz
Click the button to continue.
Seznam offers several methods, similar to Google:
<head>
sectionOnce complete, click Verify to confirm.
After verification:
Pro Tip: Crawling is slower than Google, be patient.
While Seznam doesn’t have a dashboard where you upload your sitemap directly (like Google), you can still help SeznamBot find your pages faster by submitting your sitemap the right way.
robots.txt
FileThis is the most effective method.
In your site’s root robots.txt
file, add:
Sitemap: https://yourdomain.cz/sitemap.xml
This tells SeznamBot (and other search engines) where to find your list of indexable pages.
You can also manually “ping” SeznamBot by visiting:
https://search. Seznam/pridej-stranku?url=https://yourdomain.cz/sitemap.xml
Just replace the URL with your sitemap location.
This notifies Seznam that your sitemap is ready for crawling.
Submitting your sitemap may not feel “official,” but it gives SeznamBot the structure it needs to start crawling, especially for new or growing websites.
After you’ve submitted your site and sitemap, you’ll probably wonder: “Is Seznam actually visiting my website?”
Here’s how to check (without needing to be a tech expert):
They can look into your website’s server logs and tell you if Seznam’s crawler (called SeznamBot) has visited.
If you hear:
“Yes, we’ve seen SeznamBot access the site,” that means your site is being crawled.
Use the search bar at Seznam and type:
site:yourdomain.cz
If some of your pages show up, Seznam has crawled and indexed your site.
If you want to skip the manual checking, a tool like IndexPlease can:
Seznam doesn’t have a fancy dashboard like Google, but these simple steps will help you stay informed.
Even after setting everything up, Seznam might not show your website in search. Here are the most common reasons and how to fix them without getting too technical.
Fix: Make sure you’ve submitted your site at search. Seznam/pridej-stranku
Fix: Ask your developer or SEO plugin (like Yoast in WordPress) to give you your sitemap URL, then submit it using the Seznam link:
https://search. Seznam/pridej-stranku?url=https://yourdomain.cz/sitemap.xml
Fix: Seznam prefers websites that are in Czech language. If your content is only in English, it might get ignored.
Fix: Make sure important pages (like blog posts or services) are linked from your homepage or menu. If they’re hidden, Seznam might not discover them.
Fix: If your site loads content after a delay or requires scrolling/clicking first, SeznamBot may not see it. Try to keep important content visible right away when the page loads.
These small issues can make a big difference. Fixing even one of them can help Seznam find and show your content faster.
If your website has just a few pages, checking Seznam manually might be enough.
But if you’re running:
Then keeping track of what’s indexed becomes a full-time job. That’s where IndexPlease comes in.
Find out which of your pages are visible on Seznam and which ones are still missing.
If Seznam didn’t pick up some pages the first time, IndexPlease will try again (without you lifting a finger).
Whether your site is .cz
or .com
, in Czech or English, IndexPlease helps track indexing across Seznam, Google and Bing.
Instead of checking tools one by one, you’ll see everything, indexed, pending or skipped, in one simple screen.
So if you’ve ever said “Why isn’t this page showing up in search?”, IndexPlease gives you answers (and a fix).
If you’re targeting Czech users, setting up Seznam Webmaster Tools is a must.
Even though it’s not as advanced as Google Search Console, it still gives your site a chance to:
The process is simple:
And if you’re running more than one site or want to stay on top of indexing across Seznam, Google and Bing, IndexPlease helps you track everything in one place without the manual work.
In short: Set up once, stay visible everywhere.
Yes, submitting your site to Seznam and verifying ownership is completely free.
Visit https://search. Seznam/pridej-stranku and follow the instructions to register and verify your website.
Not really, there’s no full dashboard. But once your site is registered, SeznamBot will start crawling your site and you can track it using tools like IndexPlease.
Yes. You can either:
robots.txt
filehttps://search. Seznam/pridej-stranku?url=yourdomain.cz/sitemap.xml
Ask your developer to check your server logs for “SeznamBot” visits or use a tool like IndexPlease to monitor crawl activity and indexing status.
It can take several days or weeks, especially for new or unlinked pages. Linking from your homepage or blog helps speed things up.
Make sure:
Technically yes, but it strongly prefers Czech-language content. English-only pages are less likely to rank well.
Yes! Just make sure it includes only working, indexable pages and uses the standard XML format.
IndexPlease tracks which of your pages are indexed (or skipped) by Seznam and can automatically retry missed pages, while also monitoring Google and Bing.