How to set up Seznam Webmaster Tools
If you’re running a website that targets Czech users, chances are you’re optimizing for Google, but Seznam still holds a valuable slice of the Czech search market in 2025.
Seznam is a homegrown Czech search engine used by millions for news, maps, local businesses and, yes, search. And while its share is smaller than Google’s, it remains a powerful channel for Czech-language traffic. But here’s the catch: To even start showing up in Seznam’s search results, your website needs to be indexed. And for that, you’ll need to register your site using Seznam Webmaster Tools.
In this guide, we’ll walk through:
- How to register and verify your site
- How to submit your sitemap (even without a full dashboard)
- How to monitor SeznamBot activity
- And how tools like IndexPlease help scale your Czech SEO strategy alongside Google and Bing
Let’s begin with the why.
Why You Need Seznam Webmaster Tools
While Google dominates global search, Seznam is still a key player in the Czech Republic, especially for users who prefer Czech-language content and local results.
If your site targets Czech audiences, you can’t afford to ignore Seznam.
Why Seznam Still Matters:
- Holds 10–20% market share in the Czech search space
- Powers local search, news, business listings and more
- Default search engine on many Czech devices and browsers
- Often preferred by older users or those loyal to local platforms
Why Webmaster Tools Are Required:
- SeznamBot doesn’t crawl your site as aggressively as Googlebot
- Unverified sites may not be indexed or monitored properly
- You get no visibility into crawl issues without setup
- There’s no full Search Console, setup gives you at least the foundation
What You Gain By Registering:
- Site discovery by SeznamBot
- More reliable crawling (especially for
.czdomains) - Ability to monitor indexing (via logs or external tools like IndexPlease)
- Eligibility to appear in Seznam organic listings
In short: if your site is targeting Czech users and isn’t set up with Seznam, you’re leaving search traffic on the table.
How to Set Up Seznam Webmaster Tools
Unlike Google, Seznam doesn’t have a full-featured dashboard, but it still allows site registration and verification to ensure its crawler (SeznamBot) can find your content.
Here’s how to get started:
1. Visit Seznam’s Site Submission Page
Go to: https://search.Seznam/pridej-stranku
This is where you submit your website to be discovered by SeznamBot.
2. Sign In or Create a Seznam Account
- You’ll need a Seznam account (like an email)
- Sign up if you don’t already have one
3. Add Your Website
Enter your full domain name, like: https://yourdomain.cz Click the button to continue.
4. Verify Ownership
Seznam offers several methods, similar to Google:
- HTML file upload, download and upload a small file to your site’s root directory
- Meta tag, paste a meta verification tag in your
<head>section - DNS TXT record, add a line to your DNS settings
Once complete, click Verify to confirm.
5. Wait for SeznamBot to Start Crawling
After verification:
- Seznam will begin crawling your site
- There’s no public dashboard, but you can monitor crawling via:
- Your server logs (look for SeznamBot)
- IndexPlease (to track which URLs got picked up)
Pro Tip: Crawling is slower than Google, be patient.
How to Submit Your Sitemap to Seznam
While Seznam doesn’t have a dashboard where you upload your sitemap directly (like Google), you can still help SeznamBot find your pages faster by submitting your sitemap the right way.
Option 1: Add It to Your robots.txt File
This is the most effective method.
In your site’s root robots.txt file, add:
Sitemap: https://yourdomain.cz/sitemap.xml
This tells SeznamBot (and other search engines) where to find your list of indexable pages.
Option 2: Ping Seznam with Your Sitemap URL
You can also manually “ping” SeznamBot by visiting:
https://search. Seznam/pridej-stranku?url=https://yourdomain.cz/sitemap.xml
Just replace the URL with your sitemap location.
This notifies Seznam that your sitemap is ready for crawling.
Best Practices:
- Keep your sitemap updated when new pages are added or removed
- Include only clean, crawlable URLs (no 404s, no redirects)
- Use UTF-8 encoding
- Submit once, then monitor crawl activity via logs or IndexPlease
Submitting your sitemap may not feel “official,” but it gives SeznamBot the structure it needs to start crawling, especially for new or growing websites.
How to Tell If Seznam Is Crawling Your Website
After you’ve submitted your site and sitemap, you’ll probably wonder: “Is Seznam actually visiting my website?”
Here’s how to check (without needing to be a tech expert):
1. Ask Your Developer to Check for “SeznamBot”
They can look into your website’s server logs and tell you if Seznam’s crawler (called SeznamBot) has visited.
If you hear:
“Yes, we’ve seen SeznamBot access the site,” that means your site is being crawled.
2. Watch for Your Pages in Seznam Search
Use the search bar at Seznam and type:
site:yourdomain.cz
If some of your pages show up, Seznam has crawled and indexed your site.
3. Use IndexPlease (Optional, but Helpful)
If you want to skip the manual checking, a tool like IndexPlease can:
- Monitor which pages Seznam has seen
- Tell you which pages weren’t indexed
- Retry missed pages for you All from a single dashboard, no tech setup needed.
Seznam doesn’t have a fancy dashboard like Google, but these simple steps will help you stay informed.
Common Seznam Mistakes
Even after setting everything up, Seznam might not show your website in search. Here are the most common reasons and how to fix them without getting too technical.
1. You Haven’t Added Your Site Yet
Fix: Make sure you’ve submitted your site at search. Seznam/pridej-stranku
2. You Didn’t Submit a Sitemap
Fix: Ask your developer or SEO plugin (like Yoast in WordPress) to give you your sitemap URL, then submit it using the Seznam link:
https://search. Seznam/pridej-stranku?url=https://yourdomain.cz/sitemap.xml
3. Your Content Isn’t in Czech
Fix: Seznam prefers websites that are in Czech language. If your content is only in English, it might get ignored.
4. Your Pages Are Hard to Find
Fix: Make sure important pages (like blog posts or services) are linked from your homepage or menu. If they’re hidden, Seznam might not discover them.
5. Your Website Relies Too Much on JavaScript
Fix: If your site loads content after a delay or requires scrolling/clicking first, SeznamBot may not see it. Try to keep important content visible right away when the page loads.
These small issues can make a big difference. Fixing even one of them can help Seznam find and show your content faster.
How IndexPlease Helps with Seznam Indexing
If your website has just a few pages, checking Seznam manually might be enough.
But if you’re running:
- A large blog
- An online store
- Multiple websites
Then keeping track of what’s indexed becomes a full-time job. That’s where IndexPlease comes in.
What IndexPlease Can Do:
See What Got Indexed
Find out which of your pages are visible on Seznam and which ones are still missing.
Automatically Retry Skipped Pages
If Seznam didn’t pick up some pages the first time, IndexPlease will try again (without you lifting a finger).
Works for Czech + Global Sites
Whether your site is .cz or .com, in Czech or English, IndexPlease helps track indexing across Seznam, Google and Bing.
All-in-One Dashboard
Instead of checking tools one by one, you’ll see everything, indexed, pending or skipped, in one simple screen.
So if you’ve ever said “Why isn’t this page showing up in search?”, IndexPlease gives you answers (and a fix).
Final Thoughts
If you’re targeting Czech users, setting up Seznam Webmaster Tools is a must.
Even though it’s not as advanced as Google Search Console, it still gives your site a chance to:
- Be discovered by SeznamBot
- Get listed in Seznam search results
- Reach local users who prefer Czech platforms
The process is simple:
- Register your site
- Submit your sitemap
- Make sure your pages are visible and linked clearly
And if you’re running more than one site or want to stay on top of indexing across Seznam, Google and Bing, IndexPlease helps you track everything in one place without the manual work.
In short: Set up once, stay visible everywhere.
FAQs
1. Is Seznam Webmaster Tools free?
Yes, submitting your site to Seznam and verifying ownership is completely free.
2. Where do I submit my site to Seznam?
Visit https://search. Seznam/pridej-stranku and follow the instructions to register and verify your website.
3. Does Seznam have a dashboard like Google Search Console?
Not really, there’s no full dashboard. But once your site is registered, SeznamBot will start crawling your site and you can track it using tools like IndexPlease.
4. Can I submit a sitemap to Seznam?
Yes. You can either:
- Add your sitemap link to your
robots.txtfile - Or “ping” Seznam using this format:
https://search. Seznam/pridej-stranku?url=yourdomain.cz/sitemap.xml
5. How do I know if Seznam is crawling my site?
Ask your developer to check your server logs for “SeznamBot” visits or use a tool like IndexPlease to monitor crawl activity and indexing status.
6. How long does it take to get indexed on Seznam?
It can take several days or weeks, especially for new or unlinked pages. Linking from your homepage or blog helps speed things up.
7. What if my pages aren’t showing up on Seznam?
Make sure:
- Your site is submitted and verified
- Your content is in Czech
- Pages are linked properly
- You’ve submitted a sitemap
8. Does Seznam support English websites?
Technically yes, but it strongly prefers Czech-language content. English-only pages are less likely to rank well.
9. Can I use the same sitemap for Google and Seznam?
Yes! Just make sure it includes only working, indexable pages and uses the standard XML format.
10. How does IndexPlease help with Seznam?
IndexPlease tracks which of your pages are indexed (or skipped) by Seznam and can automatically retry missed pages, while also monitoring Google and Bing.