Whether you’re an SEO beginner or managing multi-site portfolios, setting up BWT is how you:
Most SEOs hyper-focus on Google, but Bing quietly powers a massive share of search traffic, especially across the Microsoft ecosystem. In 2025, that includes:
If your content isn’t indexed on Bing, you’re missing visibility across every one of those platforms.
URL Indexing Status See what’s crawled, what’s indexed and what’s missing.
Submit Sitemaps and URLs Tell Bing about your content instantly, no waiting.
Crawl Insights Spot issues in how Bing accesses your site (blocked pages, slow loads, etc.)
SEO Reports Get auto-generated suggestions on metadata, titles and structure.
Keyword Performance Data Discover how users are finding you through Bing Search, by query, page and region.
And Best of All, It’s Free. If you’re not plugged into BWT yet, you’re flying blind on 10–15% of search traffic and 100% of Microsoft-driven platforms.
Getting started with Bing Webmaster Tools (BWT) is fast, free and critical for indexing success. Here’s exactly how to do it:
Visit: https://www.bing.com/webmasters/
Use one of the following:
You’ll see two options:
https://example.com
) and click AddChoose one of these verification methods:
<head>
sectionOnce done, click Verify.
After verification:
Once your site is verified, submitting your sitemap is the first thing you should do. This helps BingBot discover your pages faster, especially the ones not linked from your homepage.
It’s a file (usually sitemap.xml
) that lists all the indexable pages on your site, helping search engines crawl them efficiently.
https://yourdomain.com/sitemap.xml
noindex
tagsSubmitting a sitemap is like handing Bing a map of your website, don’t skip this step.
Once your site is verified and your sitemap submitted, Bing Webmaster Tools (BWT) becomes your control center for everything indexing, performance and crawl health.
Here are the essential tools you’ll want to explore:
Each of these tools gives you clear, actionable insights into how Bing sees your site, something you can’t afford to ignore if you want sustainable Bing traffic.
Even after setup, many users run into issues that block crawling or slow down indexing. The good news? Most problems in Bing Webmaster Tools are fixable once you know what to look for.
Cause: The page is missing, deleted or restricted Fix:
Cause: Sitemap file is empty, misformatted or includes blocked pages Fix:
Cause: Your robots.txt disallows BingBot access Fix: Ensure your robots.txt includes:
User-agent: bingbot
Allow: /
doesn’t unintentionally block /blog/
, /products/
or /sitemap.xml
Cause: Improper or missing <meta charset>
or <title>
Fix: Make sure every page includes:
<meta charset="UTF-8">
<title>Your Page Title</title>
Cause: New page not crawled yet or crawl frequency is too low Fix:
These errors are common, but once resolved, Bing indexing becomes much more consistent.
Bing Webmaster Tools is a great manual platform, but what happens when you’re managing multiple domains, publishing content daily or dealing with hundreds of URLs that need indexing?
That’s where IndexPlease fills the gap.
Skip the manual copy-paste. IndexPlease submits new and updated URLs directly to Bing’s endpoint, in bulk.
See which URLs are:
Track and submit URLs to Google, Bing and Yandex, all in one dashboard.
If a URL doesn’t get indexed, IndexPlease keeps trying intelligently until it lands in the index, no manual resubmission needed.
Manage multiple domains, clients or multilingual sites in one clean interface. In short, Bing Webmaster Tools is where indexing begins. IndexPlease is how you scale it.
Bing might not get as much attention as Google, but it still powers millions of daily searches and in 2025, it’s baked into Microsoft Edge, Copilot, Windows Search and even ChatGPT browsing.
That means if your site isn’t indexed on Bing, it’s missing visibility across an entire ecosystem.
Setting up Bing Webmaster Tools is your foundation:
But for fast-moving teams, agencies or content-heavy sites, IndexPlease adds the automation layer that BWT lacks:
If you’re serious about SEO in 2025, Google-only strategies won’t cut it anymore. And Bing, when managed properly, delivers real traffic, especially on Microsoft-powered devices. So set up BWT and let IndexPlease handle the rest.
Yes, BWT is completely free and available to anyone with a Microsoft or Google account.
Yes. You can log in using a Google account and even import site data directly from Google Search Console.
Not directly, but it improves crawl efficiency, helps resolve indexing issues and gives you data to optimize performance, which leads to better rankings.
Submit once, but re-submit after major content updates. Most CMSs update your sitemap automatically.
Double-check that the sitemap is valid, contains indexable pages and is not blocked by robots.txt
or noindex
tags.
Yes. BWT shows search queries, clicks, CTR and rankings, though data is limited compared to GSC.
BWT is a manual platform for analysis. IndexPlease is an automation tool for submitting, tracking and retrying URLs across Bing, Google and more.
No alerts by default. You must check the dashboard manually or use a tool like IndexPlease for real-time monitoring.
Yes. You can add and manage multiple domains from one BWT account.
Absolutely. BWT is for diagnostics. IndexPlease handles automated submissions, daily tracking and retry logic, especially useful for larger sites or teams.