How to get your WordPress site indexed on Seznam in 2025

If you’re publishing content in the Czech Republic and only optimizing for Google, you’re not seeing the full picture.

As of 2025, Seznam still controls nearly 30% of Czech desktop search traffic.That might sound small globally, but in local markets, especially for regional businesses, news and lifestyle content, it’s a big deal. Seznam’s visibility still drives clicks, sales and credibility in Czech-speaking audiences.

But here’s the issue: Most WordPress sites are built to please Googlebot and Seznambot plays by a different rulebook.

It prioritizes:

• Feed discovery over sitemaps
• Simpler mobile rendering
• Fresh, local-first content
• And clear canonical structures (not bloated with tag, media or feed duplicates)

If your WP setup is generating the usual noise, /category/, /tag/, /page/2/ or auto-feed clutter, Seznam may crawl, but not index. And if you never register or push updates via API? It may not even crawl.

This guide breaks down how to get indexed and ranked on Seznam, from understanding its crawl behavior to tuning your site structure, submitting the right feeds and staying fast.

And if you want to automate the process? IndexPlease now supports Seznam’s IndexNow endpoint, so your updated URLs get pushed directly into Seznam’s ecosystem, no waiting, no resubmission.

Let’s get your site seen beyond Google.

1. Understand Seznambot’s Crawl & Index Rules

Seznam doesn’t crawl like Google. Don’t treat it the same.

Seznambot is the crawler behind Seznam Search and it plays by its own rules. If your site is built only with Google in mind, chances are Seznam either isn’t finding your pages… or it’s ignoring them.

Let’s break down how to get Seznambot to actually crawl and index your WordPress content.

a. Seznam Finds Content Through Feeds and Sitemaps

Unlike Google, which can discover content in all kinds of ways, Seznam looks mostly at two things:

• Your XML sitemap
• Your RSS feed

So if your sitemap is messy or your RSS is broken, Seznam’s not going to get the full picture.

What to do:

• Make sure your sitemap (usually /sitemap_index.xml) includes only good URLs, no tags, no junk.
• Make sure your RSS feed (usually /feed/) works and shows real posts.

b. Robots.txt Can Break Everything

If you’re accidentally blocking parts of your site in robots.txt, Seznam will respect that, sometimes too much. It won’t try to crawl around it like Google might.

Just check:

• Are your images and CSS/JS blocked? Unblock them.
• Are your feeds or sitemaps disallowed? Fix that.
• Don’t overcomplicate, just let Seznam access what it needs to render the page.

c. WordPress Creates Crawl Noise

Out of the box, WordPress spits out a ton of unnecessary pages:

• Tag pages
• Attachment pages
• Pagination (/page/2/)

Seznam’s crawler is lightweight, it gets bogged down in this junk.

Clean it up:

• Use Yoast or Rank Math to noindex low-value pages
• Canonicalize everything to your main URLs
• Make your sitemap as clean and focused as possible

IndexPlease only pushes canonical URLs, so if you’ve cleaned things up, it’ll auto-ping Seznam with just the good stuff.

d. Seznam Doesn’t Crawl Often

This is important. Seznam doesn’t visit your site every day. If you rely on passive discovery, you might be waiting for weeks.

Instead:

• Submit your sitemap and RSS feed to Seznam Webmaster
• Let IndexPlease automatically push new content to Seznam via the IndexNow API

That way, you’re not stuck waiting for a crawl that might never come.

• Clean up your sitemap and feeds
• Don’t block Seznam in robots.txt
• Get rid of duplicate and useless pages
• Let IndexPlease ping Seznam directly when you post something new

2. Set Up Your WordPress Site the Right Way (for Seznam)

If your site feels messy, Seznam just won’t bother.

Google might crawl through all your messy pages and figure it out. Seznam? Not so much. It wants your site to be simple, clean and local.

Here’s how to prep your WordPress setup for Czech search the smart way, without needing a dev team.

a. Keep Your URLs Clean and Simple

Forget those long, weird URLs with numbers or extra slashes.

What works:

• Short slugs with real words (like /seo-pruvodce/)
• No trailing slash vs no slash confusion, just pick one and stay consistent
• Don’t let your site create weird duplicates like /blog/page/2/

b. Tell Seznam Which Version to Index

Every post should clearly say: “This is the main version.”

Use an SEO plugin

• It adds a “canonical tag”, a behind-the-scenes marker for Seznam
• This avoids confusion if the same page shows up in 3 different formats

IndexPlease only pushes these clean, main versions, not the messy duplicates. So set them up right.

c. Add Language Tags if Your Site Has Multiple Languages

If you have both Czech and English pages, tell search engines who each version is for. Not a must if your site is only in Czech.

d. Set Good Page Titles and Descriptions (In Czech)

Seznam relies more on how your site looks in previews, like the headline and image.

Make sure each post has:

• A clear Czech title
• A solid meta description (a 1-line summary)
• A clean featured image

e. Hide the Junk Pages

WordPress loves to create pages that Seznam doesn’t care about, like tag pages, media-only pages and admin links.

Block these from crawling:

• Use your SEO plugin to noindex or hide them
• Make sure your sitemap and feeds only include real content

Seznam won’t waste time on a cluttered site. If you clean up your structure, it’ll actually index your stuff. And once your site’s in shape, IndexPlease can step in and send the right pages directly to Seznam, no waiting, no manual resubmits.

3. Get Your Site Into Seznam the Right Way

If you haven’t submitted your site to Seznam, don’t expect to be found.

Unlike Google, Seznam won’t magically discover your WordPress site. You need to tell it, “Hey, I exist.” The good news? It’s not hard and once you’ve done it, you don’t have to babysit it.

Here’s how to get it done (and how IndexPlease helps automate the rest).

a. Sign Up for Seznam Webmaster

Go to search.seznam.cz and create an account. You’ll land in Seznam Webmaster, their version of Google Search Console.

You’ll need to prove the site is yours. They give you 3 options:

• Add a special HTML file to your site
• Paste a meta tag into your homepage
• Use a DNS record (most people skip this one)

The easiest? Use the meta tag.

b. Submit Your Sitemap and RSS Feed

This part matters. Seznam loves feeds. You need to give it:

• Your sitemap (e.g. yourdomain.com/sitemap_index.xml)
• Your RSS feed (e.g. yourdomain.com/feed/)

Why both?

• The sitemap shows your site’s structure
• The RSS feed shows what’s new

Together, they help Seznam understand your content and what to index first.

c. Don’t Just Sit Back, Push Your Updates

Seznam doesn’t crawl as often as Google. You might publish something and wait days… unless you give it a nudge.

That’s where IndexPlease helps:

• Every time you publish or update a post, IndexPlease pings Seznam directly through the IndexNow API
• This gives Seznam a heads-up: “Hey, check out this updated URL”

No waiting. No wondering if it’ll ever crawl. It just… happens.

d. Check What’s Working

Once submitted, Seznam Webmaster gives you:

• A list of URLs it has collected
• Info on what was crawled and when
• Any issues (like blocked pages or errors)

Use it like a quick check-in:

• Are your new posts showing up?
• Are any URLs being skipped?
• Is your sitemap being read?

If something’s off, Seznam will usually flag it here.

TL;DR

• You must register and verify your WordPress site in Seznam Webmaster
• Submit both your sitemap and RSS feed
• Let IndexPlease handle the updates so you’re not stuck doing everything manually
• Check your dashboard once in a while, not every day, just to stay in the loop

4. Get Your Content and Site Ready for Seznam Rankings

Seznam doesn’t just want good content, it wants fresh, fast, local content.

You can have the best article in your niche, but if your site is slow, outdated or ignored by a local blog, Seznam might still skip it.

Here’s how to fix that.

a. Post Fresh Content Consistently

Seznam values freshness. If your site hasn’t published anything new in months, your old pages will slowly fade.

Keep your content alive by:

• Posting at least once a week (even short updates help)
• Updating old content regularly (new stats, new angles)
• Removing outdated pages that no longer serve a purpose

b. Build Local Links

Google loves authority links. Seznam loves local ones.

Try this:

• Get backlinks from Czech blogs, news sites or communities
• Submit your site to local directories
• Join niche forums or groups where your content fits

Even a few small .cz backlinks can help way more than a dozen random international ones.

c. Focus on Fast Load Times

Speed matters for every search engine, but especially for Seznam on mobile. If your site is slow or clunky, it may still get crawled, but not ranked.

Aim for:

• Load time under 2.5 seconds
• No huge images, optimize with WebP
• Lightweight themes (ditch the bloated builders if you can)

d. Hide Low-Quality Pages from Seznam

WordPress creates a lot of filler pages:

• Tags
• Empty category archives
• Media-only pages

Use your SEO plugin to:

• Mark them as “noindex”
• Clean your sitemap so it only shows your real content
• Canonicalize everything properly

IndexPlease will only ping the clean, valuable pages, but it’s up to you to stop WordPress from cluttering the site.

e. Keep Your Layout Mobile-Friendly

Seznam shows a lot of its results on mobile. If your fonts are too small, your buttons are hard to tap or your layout breaks, it’ll hurt your visibility.

Keep it simple:

• Use large, readable fonts
• Keep buttons and menus easy to use
• Avoid annoying popups and sticky headers that block content

Summary:

• Post consistently and keep your content updated
• Focus on local authority, not just global SEO metrics
• Speed up your site, both for users and Seznam’s crawler
• Let IndexPlease push your best pages automatically so you stay visible

FAQs

1. Why does Google index my site, but Seznam doesn’t?

Because Seznam works differently.

It doesn’t crawl as often and it relies more on feed submissions, clean site structure and freshness. If your sitemap is cluttered or you never registered your site with Seznam Webmaster, it might not index you at all.

Fix it:

• Submit your sitemap and RSS feed
• Use IndexPlease to push updates directly to Seznam

2. Do I need a .cz domain?

No, but it helps.

Seznam gives extra weight to websites with .cz domains because it sees them as more local and relevant to Czech users.

Even if you use a .com, you can still rank, just make sure:

• Your content is in Czech
• You have some local backlinks
• You submit your site properly

3. Does Seznam understand structured data?

Yes, but it’s not as advanced as Google.

Seznam can read basic Open Graph and structured data like:

• Article schema
• Breadcrumbs
• Titles and descriptions

Fill these out anyway, they help Seznam and other search engines better understand your pages.

4. Should I block /wp-admin/ or /wp-includes/?

Yes, absolutely.

These are backend areas that Seznam doesn’t need to see.

Add this to your robots.txt:

Disallow: /wp-admin/
Disallow: /wp-includes/

But make sure you’re not blocking important frontend assets (images, CSS, JS).

5. Why aren’t my blog posts showing up after I publish?

Because Seznam doesn’t crawl instantly, unless you give it a push.

Use IndexPlease to:

• Detect new or updated posts automatically
• Ping Seznam via IndexNow so it knows to crawl right away

6. What if my posts used to rank but now they don’t?

It could be:

• Your content is outdated
• You lost local backlinks
• Your competitors are posting more frequently

Try:

• Refreshing the content
• Adding internal links to it
• Letting IndexPlease re-ping Seznam after your updates

Final Thoughts

If you’re serious about Czech SEO, you can’t afford to ignore Seznam.

Yes, Google dominates globally, but in the Czech Republic, Seznam still sends real traffic. And unlike Google, it doesn’t automatically figure things out. You have to set things up properly: register your site, clean up WordPress clutter, publish fresh content and keep things fast.

And once that’s done? You don’t want to waste time manually re-submitting every update.

That’s where IndexPlease helps:

• It tracks your best (canonical) URLs
• It automatically pings Seznam via IndexNow when content changes
• It saves you the crawl budget and submission effort