How to get indexed on Seznam

If you’re doing SEO in the Czech Republic and only thinking about Google, you’re missing part of the picture.

Seznam, the homegrown Czech search engine, still serves a loyal share of the market. While its market dominance has declined over the past decade, it remains widely used, especially on local browsers, for Czech-language queries and among older users. And just like with any search engine, if your site isn’t indexed, it’s invisible.

But here’s the catch: Seznam doesn’t behave like Google. There’s no robust Search Console. No API-based indexing. And their bot, SeznamBot, crawls very differently. So if you’re managing a Czech blog, local business or multilingual site, this guide will help you:

• Understand how Seznam indexing works
• Submit your content properly
• Avoid common visibility issues
• And monitor everything at scale with tools like IndexPlease

Let’s get your Czech pages actually found.

Why Seznam Indexing Still Matters in 2025

You might assume everyone in the Czech Republic uses Google, but Seznam still holds 10–20% of the local search market, depending on the region, device and audience. That’s millions of monthly searches you could be missing.

Who Still Uses Seznam?

• Local users who grew up with it (Seznam has been around since 1996)
• Czech-language searchers looking for native content
• People using default browsers on Czech devices
• Niche segments: news, classifieds, real estate, local services

What That Means for SEO

• If you’re targeting Czech customers, Seznam can still drive qualified organic traffic
• Unlike Google, Seznam results often highlight local directories, blog pages and simple HTML content
• Indexing = table stakes, you can’t rank if you’re not in the system

Bonus: Less Competition

Most international SEOs ignore Seznam, which makes it easier to rank once you’re indexed.

Bottom line? If your site has any Czech-facing content, Seznam deserves a spot in your SEO checklist. Indexing is step one.

How SeznamBot Crawls and Indexes Your Site

Seznam has its own crawler, called SeznamBot, which works a bit like Googlebot, but with a few important differences.

To show up in Seznam’s results, your content must be discovered, crawled and indexed by this bot.

What SeznamBot Pays Attention To:

• robots.txt SeznamBot respects crawl directives. Block it by accident and you’re out.

• Canonical Tags Seznam respects canonicals, but errors here can confuse indexing priorities.

• Sitemaps SeznamBot supports XML sitemaps, but doesn’t ping them frequently unless referenced in robots.txt.

• HTML Simplicity SeznamBot struggles with modern JavaScript frameworks. It prefers fast, server-rendered, clean HTML pages.

• Internal Linking Pages buried in deep URL paths or isolated from the rest of the site often get skipped.

SeznamBot Is Slower Than Googlebot

• Crawling may take days or even weeks unless your site is well-established
• No guaranteed re-crawl after sitemap updates
• New content often needs manual promotion or external linking to be noticed

How to Spot SeznamBot in Your Logs:

Look for user agents like:

Mozilla/5.0 (compatible; SeznamBot/3.2; +http://fulltext.sblog.cz/)

This tells you SeznamBot is visiting, but not necessarily indexing.

To give your site a real chance, you’ll need to guide SeznamBot and monitor what it misses. That’s where automated tools like IndexPlease can help.

Manual Submission Options for Seznam

Unlike Google or Bing, Seznam doesn’t offer a full-featured Search Console. That means no URL inspection tool, no indexing request button and no bulk submission interface.

But there are still ways to help SeznamBot discover and index your content manually.

1. Submit Your Sitemap via robots.txt

SeznamBot reads XML sitemaps when they’re linked properly in your robots.txt file:

Sitemap: https://yourdomain.com/sitemap.xml

Make sure:

• The sitemap is UTF-8 encoded
• It only includes indexable, canonical pages
• You update it frequently with new content

2. Get Linked from Czech Sites

Seznam pays attention to local backlinks. If your new page gets linked from an already-indexed Czech site, SeznamBot will likely find it faster.

Tip: Submit new content to Czech forums, directories or blog comments to attract Seznam’s attention.

3. Promote New URLs on Your Homepage

SeznamBot crawls homepage and category pages more often than deep internal pages.

Add internal links to new content from:

• Your homepage
• Navigation menus
• Recently added posts or product widgets

4. Email Indexing Support (Last Resort)

Seznam doesn’t advertise it, but you can sometimes contact them via support (especially in Czech) to resolve persistent indexing issues, useful for business-critical content.

Manual submission to Seznam isn’t elegant, but it works with a little persistence and structure. For large-scale operations, though, it quickly becomes too time-consuming.

Common Indexing Issues on Seznam

Even if your site is live and optimized for Google, SeznamBot might still skip or ignore your content, for reasons unique to its slower, more basic crawler.

Here are the top pitfalls you should watch out for:

1. robots.txt Blocking SeznamBot

If your robots.txt file blocks all crawlers or doesn’t include allowances for SeznamBot, your site won’t be crawled.

Fix: Add this to your robots.txt:

User-agent: SeznamBot Allow: /

2. JavaScript-Heavy Pages

SeznamBot can’t render or interpret JavaScript the way Googlebot can. Sites built with frameworks like React or Vue may be unreadable.

Fix: Use server-side rendering (SSR), pre-rendering or static HTML alternatives for crawl-critical content.

3. Thin or Duplicate Content

Seznam prioritizes clean original, Czech-language content. Pages with near-identical titles, boilerplate copy or poor localization get deprioritized.

Fix: Create localized, value-rich content specifically tailored for Czech users and queries.

4. No Internal Links to New Pages

SeznamBot relies heavily on internal navigation. Orphaned or deeply nested pages are unlikely to be found or indexed.

Fix: Link to new pages from high-traffic pages, navigation menus and site footers.

5. Canonical Tag Confusion

Incorrect use of <link rel="canonical"> can signal that a page shouldn’t be indexed.

Fix: Ensure canonical tags point to the actual version you want indexed and not to a homepage, tag page or duplicate variant.

Avoiding these issues not only speeds up indexing, it increases the chance that your Seznam rankings actually stick.

Indexing at Scale: Why You Need a System for Seznam

Getting one blog post or product page indexed manually on Seznam is doable. But what happens when you’re managing:

• A 500-page Czech-language site
• Weekly publishing across multiple blogs
• Dozens of landing pages for local services?

Suddenly, manual indexing becomes a bottleneck.

The Limitations of Seznam’s Ecosystem:

• No Search Console equivalent
• No indexing API
• No bulk URL submission tool
• No clear re-crawl or error report dashboard
• No alerts when pages drop from the index

That means unless you’re checking server logs daily, you don’t actually know:

• What Seznam has seen
• What it ignored
• Or what silently fell out of its index

Why You Need a Monitoring System

To manage Seznam indexing effectively in 2025, you need:

• Sitemap tracking
• Crawl failure alerts
• Resubmission cycles
• Visibility across engines (especially if you’re publishing in Czech + English)

That’s where IndexPlease comes in, it handles multi-platform indexing at scale, so you don’t have to juggle it manually.

Indexing Made Scalable

While Seznam doesn’t offer an indexing API or dashboard, that doesn’t mean you have to track it all manually.

IndexPlease helps digital marketers, agencies and Czech SEOs automate the messy parts of indexing, across Google, Bing and local search engines like Seznam.

What IndexPlease Can Do for Seznam-Centric Sites:

Multi-Engine URL Monitoring

Track how your pages perform across Google, Bing and Czech domains, especially helpful for multilingual or region-targeted sites.

Retry Unindexed Pages

Even if SeznamBot skips a page once, IndexPlease can flag it and auto-resubmit in future cycles.

Index Status Logs

Know which URLs were:

• Indexed successfully
• Never crawled
• Dropped after indexing
• Still pending (with crawl date history)

Multi-Site Management

Run a local SEO agency or regional publishing brand? Submit and monitor all your Czech domains in one place.

Final Thoughts

Seznam may not be as dominant as Google, but for businesses targeting Czech audiences, it’s still a meaningful source of traffic in 2025, especially for local, news and service-based queries.

But visibility starts with one thing: indexing. And unlike Google, Seznam doesn’t hand you a console, APIs or clear crawl signals. You’re working in the dark, unless you build a system around it.

By:

• Submitting clean sitemaps
• Optimizing your internal linking
• Avoiding JavaScript-heavy design
• And tracking crawl success proactively…

You put your content in a position to get discovered, indexed and ranked.

And with a tool like IndexPlease, you can:

• Monitor indexing across Seznam, Google and Bing
• Detect failed pages
• Automate retries
• And manage Czech SEO at scale, without spreadsheets

If Czech visibility is part of your SEO strategy, it’s time to take Seznam seriously. Indexing is the first move. Smart monitoring is the next.

Frequently Asked Questions (FAQ)

1. What is Seznam?

Seznam is a Czech search engine and web portal with ~10–20% local market share in 2025. It’s still widely used in the Czech Republic, especially by native-language users.

2. Is Seznam worth targeting in 2025?

Yes, if you’re serving Czech audiences. While Google dominates globally, Seznam still drives meaningful local traffic, particularly for businesses, blogs and service sites.

3. How do I check if Seznam has indexed my site?

Use site:yourdomain.cz in Seznam’s search bar or look for crawl activity by SeznamBot in your server logs.

4. Who uses Seznam?

Czech-language users, older demographics, default browser users on Czech devices and niche audiences like local classifieds and news consumers.

5. Does SeznamBot follow the same rules as Googlebot?

No. SeznamBot is slower, doesn’t render JavaScript well and doesn’t offer indexing tools. It’s less forgiving of crawl traps and poor linking.

6. How long does it take to get indexed on Seznam?

It can take several days to weeks, especially for new or low-authority sites. Manual promotion and internal links help speed things up.

7. What’s the best way to submit URLs to Seznam?

Link new pages from your homepage or navigation, submit clean XML sitemaps via robots.txt and build local Czech backlinks.

8. Can IndexPlease help with Seznam indexing?

Yes. While Seznam has no API, IndexPlease helps by monitoring indexing status, auto-retrying failed URLs and tracking sitemap/crawl health across engines.

9. How is indexing on Seznam different from Google?

Seznam is more manual, slower, lacks a console and doesn’t handle dynamic content well. It favors clean HTML and Czech-localized content.

10. Is there a Seznam Search Console?

No. Seznam does not offer a public-facing console like Google’s GSC. All tracking must be done via server logs or third-party tools like IndexPlease.